Although newly established, the Watches and Wonder exhibition has attracted many watch brands to converge. As the most anticipated event in the watch world today, the Watches and Wonders exhibition brought extremely satisfying mechanical “shows” from famous watch brands around the world.

I. Some details about the Watches and Wonders exhibition
Watches and Wonders, one of the world’s leading watch exhibitions, is welcoming those who love the world of time and sophistication. This is where beautiful works of art created by talented makers and famous brands express their creativity and passion.

This exhibition is not simply an event displaying branded products, but also a journey to discover the culture and technology of the watch world. Here, we witness the perfect combination of tradition and innovation, between respect for history and the desire to reach the future.

With the participation of famous global brands including veteran names such as Rolex, Patek Philippe, Audemars Piguet and many other famous watch brands, this exhibition offers a rare opportunity to see the latest designs. Stunning designs, from classic mechanical watches to unique inventions in the field of smart watches.

In addition to showcasing great products, Watches and Wonders is also a gathering place for enthusiasts, professionals and leaders in the watch industry. This is a place to discuss, share knowledge and discover new trends, creating continuous development for this industry.

With a blend of passion and sophistication, Watches and Wonders has engraved itself in the hearts of watch lovers around the world. This is not just an exhibition, but a stimulating and inspiring experience for those who believe that time is not just an abstract concept, but a living work of art.

II. History of formation and development of the Watches and Wonders exhibition
The Watches and Wonders exhibition has a long and admirable history of promoting the development and celebration of the art of the watch industry.

Initially, the exhibition was known as Salon International de la Haute Horlogerie (SIHH), born in 1991 in Geneva, Switzerland. From its earliest days, SIHH has received the attention of prestigious watch manufacturers and is a showcase for the industry’s pinnacle works of art.

 

With the goal of creating an event focused on quality and uniqueness, SIHH has attracted the participation of leading brands such as Cartier, IWC, Jaeger-LeCoultre, Piaget and many others.

During more than 25 years of existence, SIHH has continuously developed and expanded its scale. The exhibition brings together 35 famous watch brands and takes place in the luxurious premises of Palexpo, Geneva. However, in October 2019, SIHH officially changed its name to Watches and Wonders, aiming to create a more comprehensive aspect and reflect the evolution of the watch industry in the digital age.

With the goal of creating an event focused on quality and uniqueness, SIHH has attracted the participation of leading brands such as Cartier, IWC, Jaeger-LeCoultre, Piaget and many others.

During more than 25 years of existence, SIHH has continuously developed and expanded its scale. The exhibition brings together 35 famous watch brands and takes place in the luxurious premises of Palexpo, Geneva. However, in October 2019, SIHH officially changed its name to Watches and Wonders, aiming to create a more comprehensive aspect and reflect the evolution of the watch industry in the digital age.
​III. Some things to know about the Watches and Wonders exhibition
1. Which unit organizes the exhibition?

The Watches and Wonders exhibition is organized by the Fondation de la Haute Horlogerie (FHH), a non-profit organization based in Switzerland. FHH was founded in 2005 and has a mission to promote and protect artistry and quality in the watch industry.

2. Time and location of the Watches and Wonder exhibition?
The Watches and Wonders exhibition takes place every year and is usually held in the spring. However, information about the specific time and location of the exhibition may change from year to year.

Previously, the exhibition often took place in Geneva, Switzerland, on the Palexpo campus. However, the transformation into Watches and Wonders expanded the scope of the exhibition and made it possible to place it in other locations around the world.

For exact information about the time and location of the Watches and Wonders exhibition in the current year, it is recommended to consult the exhibition’s official website or update information from relevant news sources and organizations.

3. What is the purpose of this exhibition?

The main aim of the Watches and Wonders exhibition is to create an international platform to showcase creativity, artistry and technology in the watch industry. Organized by the Fondation de la Haute Horlogerie (FHH), this exhibition has the following main objectives:

Displaying and introducing new products: Watches and Wonders provides a playground for the world’s leading watch brands to showcase new products, unique designs and cutting-edge technology. This is an opportunity for watch lovers to discover top-notch works of art and the latest trends in this industry.

Exchange and share knowledge: The exhibition not only attracts watch enthusiasts, but is also a gathering place for experts, manufacturers and leaders in the watch industry. This is an opportunity for them to interact, share knowledge and exchange ideas, while creating a continuous development for the watch industry.

Honoring art and quality: The exhibition aims to honor sophistication, class and quality in the watch industry. By showcasing unique and high-quality products, this exhibition contributes to enhancing the reputation and positioning of watch brands and at the same time creates a higher standard for the industry.

Explore and inspire: Watches and Wonders offers a stimulating and inspiring experience for watch enthusiasts. This is an opportunity for everyone to explore the diversity of the watch industry, from classic designs to modern innovations. This exhibition also promotes creativity and the discovery of new ideas in the field of watches.

4. How to attend the Watches and Wonders exhibition?
To attend the Watches and Wonders exhibition, there are two main ways:

Participate in the exhibition in person: You can register and buy tickets to attend the exhibition. Information about purchasing tickets and registering to attend is often provided on the exhibition’s official website or through relevant information channels. When you attend in person, you will have the opportunity to see and interact directly with leading brands and representatives of the watch industry.

Participate online: Watches and Wonders also offers an online experience through a digital platform. By visiting the show’s official website or app, you can follow live demonstrations, watch product launch videos, discover information about brands, and participate in activities online such as seminars or discussions. This allows you to participate in the exhibition without being present at the venue.

5. Which watch brands participate in this exhibition?

The above are just some examples and not a complete list. The Watches and Wonders exhibition often attracts the participation of many other prestigious watch brands, while also creating opportunities for emerging brands and other potential names to display their products. So the list of participating brands may increase each year, for example in 2020 there were only 30 brands but in 2023 it attracted nearly 50 brands to gather.

6. Can I buy watches at the Watches and Wonders exhibition?
Yes, at the Watches and Wonders exhibition, attendees can purchase watches from participating brands. This exhibition provides an opportunity for customers to view and purchase the latest and unique products from the world’s leading watch manufacturers.

Usually brand booths will be present at the exhibition, displaying the latest collections and products. You can view, compare and buy watches directly at these brands’ booths.

In addition, in some cases, exhibitions may also provide online ordering or purchase services, allowing customers to purchase watches right at the exhibition or through the brands’ online shopping channels. .

However, specific terms and conditions regarding purchases and payments may vary depending on the specific brand and exhibition. If you are interested in purchasing watches at the Watches and Wonders exhibition, you should refer to specific information from the official website of the exhibition and each watch brand you are interested in.

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