In just the past 20 years, countless new watch manufacturers have entered the market. These brands have a lot to offer, which is why we’re taking a closer look at some of the most exciting new brands.

Top of the most exciting new watch brands of the past 20 years

Brand Laurent Ferrier

The brand was founded in Geneva in 2009 by Laurent Ferrier and launched their first watch, the Classic Tourbillon, in 2010. The watch was named best men’s watch at the Grand Prix d ‘Horlogerie de Genève.

But this is not surprising since the company’s founder is not exactly new to the field. Ferrier not only comes from a long line of watchmakers but was also Patek Philippe’s technical director for 37 years. Ferrier was the man who turned Gerald Génta’s designs for the now legendary Nautilus into a working prototype.

Laurent Ferrier’s creations exude gentle elegance. For example, the watches in the Classic collection are viable alternatives to the Calatrava, Datejust, etc. And if you’re looking for a slightly unusual luxury sports watch, you should definitely consider it. more detailed than the Laurent Ferrier Sport Auto or Grand Sport Tourbillon.

Brand Greubel Forsey

Before Robert Greubel and Stephen Forsey named their company, Greubel Forsey, in 2004, they both spent about a decade as movement specialists at Renaud & Papi. They now make good use of the experience gained there in designing and manufacturing highly complex movements in the development of their own watches.

Greubel Forsey’s specialty is first and foremost tourbillons. Of particular note are the Tourbillon 24 Secondes Incline and the Double Tourbillon 30°. This watch’s tourbillon cage contains a balance wheel tilted at 25 degrees, which takes 24 seconds to complete one complete rotation. The Double Tourbillon 30° takes tourbillon technology to the next level: As its name suggests, it is a minute tourbillon with a balance wheel set at a 30-degree angle, mounted within another tourbillon cage.

Greubel Forsey loves exploring creations like the GMT Quadruple Tourbillon & Balancier Contemporain. The watch not only has a GMT display with a small rotating 3D sphere to indicate the second time zone, but is also equipped with two 30° twin Tourbillons, synchronized with each other by a differential gear.

Brand MB&F

Maximilian Büsser has been making news with the MB&F (Maximilian Büsser & Friends) brand since 2005. Büsser’s concept is unique in the watch world: each of the company’s creations is developed in collaboration with a independent watchmaking, where watchmakers enjoy complete creative freedom in the design of their watches.

This brilliant approach has created a category of outstanding watches such as the Horological Machine No.10 Bulldog, which is reminiscent of a bulldog; Horological Machine No.8, inspired by Can-Am racing cars of the 1960s; and Horological Machine No.6, which would look great in a sci-fi movie.

Along with Horological Machines, MB&F also offers Legacy Machines, a slightly more traditional line of watches. However, the only traditional element here is the round case shape; The watches in this collection feature distinctive movements and displays like those of the Horological Machines. The Legacy Machine Perpetual , equipped with a new type of perpetual calendar mechanism and the revolutionary Legacy Machine Sequential EVO dual chronograph has recently attracted a lot of attention.

The idea of establishing MB&F came to Büsser during his time as CEO at Harry Winston. It was there that he conceived the Opus collection, a series of highly complicated mechanical watches. Once again, Büsser relies on the expertise of independent watchmakers.

Brand HYT

In 2012, HYT began to revolutionize the way time is displayed on mechanical watches. Instead of conventional hands, the HYT watch uses a liquid display to display elapsed hours. The liquid is pumped into a thin tube at the edge of the dial via two conspicuous bellows, giving the watch its characteristic look.

HYT quickly became a star in the watch industry, receiving a number of illustrious awards, including the award for Best Innovation at the Grand Prix d’Horlogerie de Genève. However, despite initial success, the company gradually encountered financial difficulties and was forced to file for bankruptcy at the end of 2020.

That wasn’t the end of HYT, however: With the help of new investors, the brand was revived in 2022 and has since continued production.

Above are the Top most interesting new watch brands in the past 20 years. The list goes on and on, and that’s good news because it proves that the world of watches is always changing and evolving.

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