Swiss watch brand Tissot continues to sign a partnership contract with the International Basketball Federation (FIBA) for the period 2022-2027
The signing ceremony took place at FIBA headquarters in the city of Mies (Switzerland), on July 8. The new partnership brings benefits to both sides. FIBA has accurate time measurement technology with countdown seconds (a board showing the number of seconds the team holding the ball needs to finish) in major global tournaments.
Meanwhile, Tissot is present in matches and off the football field, such as on FIBA’s mobile app and last-second goal scoring videos. In addition, the brand also honors the best player in each match (MVP – Most Valuable Player), and the reward is a sports-style watch associated with the basketball world.
The Swiss brand works side by side with FIBA (including 212 member countries), providing timing systems for major tournaments since 2008. The company is highly appreciated by users for its accuracy with its traceable timing system. Directly export statistics about teams and players to the audience while the match takes place.
Mr. Sylvain Dolla – CEO of Tissot – believes that time is an important factor that makes basketball attractive and breathtaking. Every 1/10th of a second counts down and a point scored in the final seconds can change the outcome of the match, creating the difference between the champion and the rest.
“Continuing to collaborate with FIBA shows our long-term commitment to this sport, the teams and the players. Tissot is the only brand that integrates timekeeping in basketball,” CEO Sylvain Dolla added.
Mr. Andreas Zagklis, Secretary General of FIBA, said: “We have worked closely together for more than a decade and are pleased to continue our cooperation. Both sides are committed to bringing good matches and the best products to players.” Everyone. Both will come up with a series of innovative ideas to raise the matches to a higher level.”
Tissot entered the field of “sports timekeeping” in 1938 and became a partner of many disciplines. With basketball, in addition to FIBA, Tissot has also accompanied the American Professional Basketball League (NBA) since 2015. Many famous athletes are ambassadors for the company such as Damian Lillard (American origin), Clint Capela (Switzerland). , Tony Parker (France) and Klay Thompson (USA)…
Over the years, the company has continuously created special edition collections specifically for this sport.
