A symbol of innovation in preserving our planet, the new Awakening Mission to Earth is designed to pay tribute to more than 60 years of technology developed by NASA to explore space and improve life on Earth. Earth observes astronauts on space expeditions. Focus on a reference that has an astronomical aesthetic.
Since its founding 3 years ago, Awake has had the ambition to become a watchmaking brand that supports our commitments to the world. This is the first company to make watches from recycled fishing nets to demonstrate France’s commitment to finding solutions to reduce ocean pollution.
In a way, signature watchmaking tools are designed to be symbols of commitment that we wear on our wrists with pride and that remind us of the challenges of me. every day that future generations will face. After Sea World, it is now the space that the team, including Lilian Thibault, founder, and Fred Ly, artistic director, choose to develop themselves. The goal: see Earth from a different perspective.
Man created on earth
The Mission to Earth watch is an exceptional reference in many ways. Only 250 pieces were produced to preserve their rarity, this is the first of this Maison to be made of titanium – here more than 70% is recycled.
It uses a beautifully crafted Japanese self-winding caliber (modified Miyota 9015 caliber), visible through the transparent case back, instead of solar or powered movements. other self-winding parts that the company still powers these parts to this day.
It is carefully designed to encourage us to imagine the earth from heaven so that we take care of it. This is why, each part in its assembly reminds of some element of the ISS – the International Space Station – or part of the astronauts’ spacesuit, in tribute to the interstellar travelers who are responsible for awakening consciousness.
The middle case is therefore 40 mm in diameter, water-resistant to 100 m thanks to the large screw-in red hexagonal crown and the transparent screw-in case back, with bezel and dial inspired by the « Cupola », the ISS’s panoramic window watch. The red joints that separate the layers of micro-meteorite-proof glass are echoing in the aluminum refinishing process. The red anodised aluminum recycled section engraved with a countdown timer before launch of each rocket refers to the red joints separating the micro-meteorite-proof glass layers of the same spacecraft’s observation windows . The knurled minute tracking mirrors were inspired by the tracks left by the Rovers in their astronomical discoveries.
Finally, the NASA coding is all over here, especially the logo printed on the removable strap, here made of Biopoly®, a natural material derived from castor oil. The strap can be closed on the wrist with a titanium clasp similar in design to the metal clasps used on spacesuit elements.
Mission to awaken the earth: Cosmic clock
This product weighing just 85g is delivered in a box inspired by those used in space exploration. It comes with an authentic, certified meteorite fragment from the asteroid VESTA, which is over a billion years old. On June 27, 1931, it collided with Earth in the Tataouine desert in Tunisia. A plaque engraved with NASA’s official motto reminds the device’s connection to space. But what’s more fascinating is elsewhere.
Indeed, the reference available for pre-order as of Friday, July 1, 2022, is a typical product of blockchain technology. Its purpose is not to ensure the authenticity and security of the information it stores, but to serve the vision and goals of AWAKE, it must become a tool to raise awareness, transform people become a daily ambassador of awakened perspective and perspective on the world. world. world. To that end, each Mission to Earth is equipped with a unique and unforgeable marker built into the sapphire crystal.
The non-intrusive GLASS ID technology works with NFC tags completely autonomously in terms of power. A true world first in watchmaking, this technology guarantees its provenance. However, also for communication when the user’s mobile phone is closed, exclusive content is communicated by NASA thanks to the cameras embedded in the ISS. This unique experience will allow observers to feel the cognitive and emotional shock of astronauts as they look at Earth through the windows of the ISS.
Finally, this affordable watch with a powerful message capable of awakening consciousness, is a true machine for space travel, a pure wonder that brings time and makes us forget about time… It’s hard to create a more beautiful dream!