The Lamborghini Urus super SUV line officially became the best-selling car model in the shortest time in Lamborghini’s history after the 20,000th car was shipped yesterday. This 20,000th Urus is painted Viola Mithras purple and will be handed over to a lucky customer in Azerbaijan. This Urus has black wheels and black brake shackles that combine well with the purple color of the body, creating an impressive appearance for the super SUV from Italy.

In recent times, the super SUV from Italy has contributed to doubling Lamborghini’s output. Not only did it increase production, the brand’s San’Agatha Bolognese factory also doubled its area when it was expanded from 80,000 square meters to 160,000 square meters to accommodate vehicle storage as well as line expansion. The brand has also recruited 500 new employees to be able to produce enough output for this model.

The super SUV Lamborghini Urus is currently one of the three main commercial vehicle lines besides the Aventador and Huracan. The car positions itself as a symbol of power, performance, driving pleasure, design and everyday usability. Urus also started Automobili Lamborghini’s greatest transformation period with a series of sales records, bringing the Italian car brand a large number of new customers spread across five continents.

Thanks to Urus, sales, revenue and profits of the Lamborghini brand reached unprecedented milestones in the brand’s history. Revenue grew year on year with a growth of 40% from 1,009 million Euro to 1,415 million Euro in 2018, the highest level recorded in 2019 reaching 1.81 billion Euro and 1.61 billion Euro in 2020 , even when the Covid-19 pandemic is still raging in the world.

The overall growth in global sales recorded a sharp increase when a record 8,205 Lamborghinis were delivered to customers in 2019. This number doubled the number of vehicles delivered during the period. before the Urus launched. From 2018 to the end of 2021, a total of 16,000 Lamborghini Urus were delivered worldwide. This number has turned the Lamborghini Urus into the best-selling car model over a 4-year period in the history of the Lamborghini brand. Furthermore, the Urus is sold almost everywhere on five continents with 85% of new customers worldwide.

Lamborghini Urus is equipped with a 4-liter twin-turbo V8 engine capable of producing 650 horsepower at 6,000 rpm and 850 Nm of torque at 2,250 rpm. With a ratio of 162.7 horsepower/liter as well as the best power-to-weight ratio at 3.38 kg/horsepower. Furthermore, with the ability to accelerate from 0 – 100 km/h in 3.6 seconds and the ability to reach 200 km/h in 12.8 seconds, Lamborghini Urus is capable of reaching a maximum speed of up to 305 km/h and is still one of the fastest super SUVs currently on the market.

Combined with the powerful performance of a sports car are specialized off-road features, bringing a quite different driving feeling to the driver. The car is equipped with 4 default driving modes and 2 optional driving modes for convenience during operation including STRADA (street), SPORT (sports), CORSA (racetrack) and NEVE (road). snow) and two optional modes: TERRA (off-road) and SABBIA (on sand).

This powerful SUV is also currently holding the title of fastest SUV on ice. A Lamborghini Urus set an ice speed record in the Lake Baikal area in Russia in March 2021 with a maximum speed of 298 km/h – a figure close to the car’s maximum speed. vehicle as announced by the manufacturer. The average speed from the start was 114 km/h over 1000 meters and the car demonstrated impressive engine power and excellent handling as well as great stability despite reduced traction due to ice. and strong winds.

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