Automobili Lamborghini celebrated ending 2021 with a memorable milestone with 8,405 cars delivered to customers worldwide, becoming the year with the highest number of cars ever. Sales increased by approximately 13% in 2020 due to a targeted and closely followed growth strategy aimed at moving in the right direction. Besides, the brand has also achieved a lot of success in 2021 with many awards thanks to the brand’s different car lines.
Car models from the Italian brand have “competed” to add themselves to the brand’s collection of international awards with the two models Urus and Huracan STO taking home the most titles. This is also one of the best years ever for the car brand from the Sant’Agata Bolognese region with twice the number of awards received compared to the two previous years recorded.
Lamborghini Sián, Automobili Lamborghini’s first hybrid super sports car, also attracted attention in the car industry around the world when this car model was honored at the Electric Vehicle Awards ceremony of Top Gear magazine (UK). ) for the Electric Vehicle of the Year category by journalist Chris Harris.
Super SUV Urus affirms its leading position among all car models sold by the Lamborghini brand and this is also the second consecutive year this super SUV model has been recognized by readers of the prestigious German magazine Auto Motor und Sport. awarded the title of Best Car in the large SUV category (imported car category). At the same time, Urus was also honored in the best SUV category in the imported car category of German Sport Auto magazine. This super SUV model was also recognized at the German OFF ROAD awards with the OFF ROAD AWARD award for models in the luxury SUV segment.
Automobili Lamborghini’s V10 car line has also achieved many different successes. The Lamborghini Huracan STO “street racing car” model has twice been awarded Sports Car of the Year and Best Engine of 2021 by Motorsport Magazine (France). The title of STO’s super racing car model has been confirmed by the site. CarBuzz (USA) and was named “Race Weapon” in 2021.
Lamborghini Huracan EVO is also highly appreciated by many specialized magazines in many countries with the RWD version being awarded the Sports Car of the Year 2021 award by the prestigious Robb Report magazine (USA) and the car model also received the “Best” award. Convertible” of the year 2021 awarded by Robb Report Singapore in the “Best of the Best” competition. At the same time, this model was also voted Sports Car of the Year by CarandBike magazine.
In 2021, a total of three new commercial vehicle models were launched on the market, including Huracan STO – A street car model inspired by the Huracan Super Trofeo EVO and GT3 EVO racing cars, Aventador Ultimae – The last line of cars. Aventador and Countach LPI 800-4 – Iconic car model with groundbreaking design and technology celebrating the 50th anniversary of the “legendary” Countach.
In addition to launching models in 2021, Lamborghini also presented the brand’s future electrification strategy. The “Direzione Cor Tauri” strategy will lead the brand through the electrification of future models and the factory in Sant’Agata Bolognese in line with the overall approach of its environmental sustainability strategy. school.
Throughout the electrification of its models, Lamborghini will always focus on identifying technologies and solutions that can ensure the highest performance and most impressive driving pleasure. More than 1.5 billion Euro will be spent within 4 years with the goal that the Lamborghini brand will launch the first commercial Hybrid model in 2023 and electrify the entire car line by the end of 2024. The brand also aims to Aim to cut CO2 by 50% from 2025 onwards. After this period, the brand will add a fourth all-electric vehicle line in the second half of the decade.