Equally important as the Baselworld exhibition, the SIHH (Salon International de la Haute Horlogerie) exhibition is the most anticipated event of the year for the manufacturing industry.

I. Overview of the SIHH exhibition
SIHH is an acronym for Salon International de la Haute Horlogerie, a luxury watch and jewelry exhibition initiated by the Fondation de la Haute Horlogerie (FHH). The SIHH exhibition is usually held in January in Geneva for the luxury product segment.

According to history, this event was first held in 1991. After more than 30 years of existence and development, SIHH has become an “underground playground” where the “tycoons” of the watch industry bring his masterpiece out and shown to the public.

Different from the Baselworld exhibition, which does not limit attendees or has no brand hierarchy, the SIHH exhibition is only for experts, the upper class, celebrities, A-list stars or distribution and retail channels. in limited quantity.

The security level at this exhibition is always at the highest level and the reception hall is always closed, so without a ticket, it will be difficult for fans, no matter how much they really love it, to Please walk through the exhibition door.

Attending SIHH are mainly brands owned by the world’s second-largest Richemont group, which currently owns 12 top luxury watch brands such as Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Montblanc, Officine Panerai, Piaget , Roger Dubuis, Vacheron Constantin, Ralph Lauren, Van Cleef & Arpels, A. Lange & Söhne, Baume & Mercier.

II. History of formation and development of SIHH exhibition
In 1991, SIHH was held for the first time in Geneva to honor high-end watch brands. This exhibition has built a standard of special benefits for elite customers with the participation of 5 brands: Baume & Mercier, Cartier, Piaget, Gérald Genta and Daniel Roth.

In 2005, SIHH was organized by the Fondation de la Haute Horlogerie.

From 2016 until now, the exhibition has maintained its original purposes and meanings but has made breakthroughs by inviting famous but young high-end watchmaking experts to participate. At the same time, ticket sales will begin in 2017 for attendees, but they must be one of the following: retailers, distributors, or journalists and reporters with expertise.

In 2020, SIHH underwent a major transformation with the collaboration of the Fondation de la Haute Horlogerie and Messe Basel, the organization behind the Baselworld exhibition. These two exhibitions have decided to merge and be held at a common time from 2020 onwards.

This consolidation process has brought about significant changes in the SIHH exhibition. The exhibition was renamed “Watches & Wonders Geneva” and took place in Geneva every April. The name change suggests an expansion and greater diversity of the exhibition, which will not only focus on the watch brands of the Fondation de la Haute Horlogerie but will also be open to many other brands and manufacturers in the industry. clock.

The Watches & Wonders Geneva exhibition retains its prestige and importance in introducing high-end watch products and advanced technology. It still attracts the participation of famous brands and is where manufacturers introduce their latest collections.

However, the merger with Baselworld also marked a huge change in the watch industry. In 2020, Baselworld announced a temporary suspension of exhibitions and is reviewing its event model and organization. The merger with the Watches & Wonders Geneva exhibition therefore places SIHH at the forefront of the luxury watch industry.

III. Special things only available at the SIHH exhibition
1. Which unit organizes the exhibition?
The organizer of the SIHH exhibition is the Fondation de la Haute Horlogerie (FHH) – an organization established in 2005 with the goal of communicating and promoting the Swiss watchmaking profession in terms of tradition and vision for the segment. luxury watches through the display of complex masterpieces, elaborate decorations from precious materials,…

2. Time and location of the exhibition
SIHH usually takes place every January in the city of Geneva – one of the capitals of Swiss watchmaking.

3. What is the purpose of the SIHH exhibition?

The appearance of the SIHH exhibition is intended to launch new products as well as allow leading retailers to place orders for these products. The exhibition is also an opportunity for luxury watch companies to hold press conferences and issue press releases to convey information about new product launch events and the latest trends.

In addition to the goal of promoting new product lines and new trends, the SIHH exhibition also conveys meaningful information about traditional watchmaking as well as how to create complex functions and craftsmanship. handicrafts,… that only top manufacturers can own.

4. How to attend the exhibition
From 1991 – 2016, the SIHH exhibition was held in an “invite-only” format, requiring attendees to be retailers, distributors or journalists or reporters with an invitation from a among the brands participating in the exhibition. However, from 2017, the exhibition began selling tickets. Specifically, tickets to attend the SIHH exhibition have the following requirements:

Tickets can be purchased online

A maximum of 4 tickets can be purchased

Must provide detailed information and photos of attendees

Tickets must be booked in advance and are non-transferable

Attendees must be over 16 years old

Ticket price is 70 CHF (Swiss Franc) for a one-day visit to the exhibition

In addition, if you want to admire and experience the product more closely, you need to make an appointment with the company and this will take place in a private room, with security and supervision.

5. What are the watch brands participating in the exhibition?
Up to now, the SIHH exhibition is considered the main playground of the world’s second largest watch group, Richemont, including the 12 brands mentioned above. In addition, this place also gathers independent manufacturers of other corporations such as: Audemars Piguet, Girard-Perregaux, Jean Richard, Greubel Forsey, Parmigiani Fleurier.

Since 2016, after SIHH renewed its strategy, this exhibition has welcomed a number of young manufacturers, artisans, and reputable watchmakers in the world such as: Hautlence, H. Moser & Cie, Laurent Ferrier , HYT, MB&F, Urwerk, Christophe Claret, Kari Voutilainen, De Bethune.

6. Can I buy watches at the SIHH watch exhibition?
Similar to the Baselworld exhibition, the SIHH exhibition does not allow retail sales. All products here are for display, even staff are not allowed to move or touch them.

Thus, Xwatch has provided information about the SIHH exhibition for readers to refer to. Hopefully this article has brought useful knowledge to help you answer questions about the SIHH exhibition such as: What is the SIHH exhibition? History of formation and development? How many brands are participating, which brands are they?… Don’t forget to regularly visit Watch World to update the latest useful information about the watch world!

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